Smart marketing.
Strong technology.

We are a Sydney-based specialist digital agency with a mission to not just execute, but supercharge your marketing strategy.

 

What we do

Ready to take the leap?

A new enterprise software system is a big decision – we’re here to help

 

View our process

Why Cinder

From Salesforce Partner of the year recipients to being implementation experts, some reasons why you should trust your project with us.

 

Why we’re different

WE KNOW THE MARKETING CLOUD

We have over 15 years experience implementing and optimising marketing cloud platforms for some of Australia’s greatest brands.
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WHAT WE’VE DONE

From SMS campaigns to highly technical integrations to custom Salesforce Marketing Cloud apps, no two clients ever make the same requests from us (and we wouldn’t have it any other way.

To learn more about our past project we’re proud of, see our Case Studies page.

Because… Thought Leadership

Five reasons to use Active Audiences

Salesforce announced the release of Active Audiences slightly over a year ago, and by all accounts, the platform is fantastic. Active Audiences allows marketers to manage, segment, and synchronise data in real-time, and then retarget customers accordingly across social media platforms. Here are five reasons to give this new addition to the platform a try.

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Marketing Audit: Sephora

For this marketing audit, we signed up online for a Sephora Beauty Insider account, and opted into emails, and watched the welcome wave begin. Here is what we can learn from the beauty juggernaut’s email marketing onboarding campaign.

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Five reasons to break up with your subscribers

A bigger email database is not always better – sometimes you need to clean house. And by “house” we mean your subscriber list. If this is not part of your current process, the first step is identifying the criteria of an unengaged subscriber. This will depend on your send frequency, sales cycle, and type of business. Here are five reasons why a clean list is a good list.

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Fan Club


We refreshed our Refer a Friend campaign and integrated Amp to simplify the CX which helped boost our customer acquisition by 304% within the first 6 months.

HAYDEN RUAWAI
HEAD OF CUSTOMER MARKETING, AMAYSIM

Cinder enabled us to revalidate a large number of false bounces classified by Bigpond. This lead to an immediate increase in traffic and sales prior to the holiday training period. Their approach and professionalism during this stressful period was fantastic and I would highly recommend them.

EFE YAMAN
PROGRAM MANAGER, TECHNOLOGY, CUDO

Deals Direct Testimonial

Deals Direct collaborated with the team at Cinder for over a year to better understand our data, particularly around customer behaviour and purchasing patterns. The depth of analytical experience, useful and pragmatic suggestions together with a total commitment to our business goals make Cinder an invaluable agency partner to the Deals Direct Group.

LINDA BARRETT
CMO, DealsDirect.com.au

CINDERLABS

MARKETING CLOUD PLATFORMS WE’VE BUILT
RIGHT HERE IN SYDNEY, AUSTRALIA


Amp

Amp is an easy to use refer-a-friend tool.

Through easy to use cloud based software, campaigns can be created, monitored, optimised and finally reported on. The effectiveness of word of mouth marketing proves a company’s current customers can be one of the most effective sales tools available. With Amp, they have the power to be heard.
Mobius

Mobius powers data acquisition via SMS, QR Code or NFC giving your customers a range of channels to opt into your marketing programs, promotions or competitions.

Whenever your customer enters your store, reads your print catalogue or sees your newspaper advertisement, Mobius is there to enable immediate and targeted customer data acquisition and brand interaction.

THE CINDER FAMILY


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Cinder Agency

Commercial Suite C4
57 Rothschild Avenue
Rosebery, NSW 2018
+61 (0)2 8006 2996
info@cinderagency.com

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